We were tasked to make the packaging identity of the flagship XO reference more compelling and contemporary.

The new label with its dynamic ray of bright red in the middle made the bottle look more vibrant. The neck was made a longer for a more athletic and elegant silhouette, and dressed with a gilded coat.

The height of the cap was raised. The box replicates the official color scheme of the brand, amplified by the embossed rays evoking the bottle. Satin-finish gold at the top and bottom add visibility and status.