As Belvedere group changed its name to MBWS (Marie Brizard Wine & Spirits), we created a new logo which was imagined as a mark on a wooden case.
The color of each MBWS initial echoes one of the four pillars of the group: red for Sobieski vodka, purple for Marie Brizard liqueurs, yellow for William Peel whisky and pink for Fruits and Wine.
The black baseline creates a sense of stability and symbolises the historic roots of the company. Stability and trust are the guiding values of the Marie Brizard Wine & Spirits group. The overall effect is festive, bold and full of flavor while retaining a sense of rigor.