Founded in 2016 by Gregory Escure (Basic & More Festival) and Quentin Pernez (Compte Nickel), Cookoon is a service that allows you to organize all types of events by renting for a short time the home of a community member, accessible by cooptation.
In 2019, Cookoon extends its offer to a client base of companies and top managers to enable them to organize business meetings and corporate events in a unique and privileged setting.
Private mansions, big apartments, lofts, "hôtels particuliers" ... these places of prestige belong to members of Cookoon, offering the uniqueness, comfort and confidentiality necessary to professional events.
Beyond renting these exceptional places, Cookoon embodies a new generation in the French hospitality, with a range of experiential services: concierge, private chef, butler, sommelier, tools for meetings, flowers ...
To illustrate this new positioning, Cookoon has partnered with Pierre Katz to refine its brand identity.
The new logo evokes the great French tradition of hospitality and gastronomy while maintaining a very contemporary expression. The new symbol incorporates Cookoon's C, which contains a plume inspired by a Bodoni vignette. This form of plume evokes different ideas linked to the brand DNA: a chef's hat, a sparkle (fireworks, bouquet, party), a crown and a meeting point. The balance between tradition and contemporaneity is preserved thanks to these multiple evocations and a refined and abstract form.
The typography remains very simple in order to neutralize the particular morphology of the name and not to create a break with the original identity. It also allows to let the symbol shine. This new identity should allow Cookoon to establish itself as a reference in creating exceptional business and private experiences.