Pierre redesigned the letter in the style of a colonnade, strongly inspired by rue de Rivoli, near Place Vendôme.

Against the rules of typography, he introduced a double solid in the U, making the letter symmetrical, and giving the word its very particular rhythm. The character, rectangular and slender, thus inspires modernity and elegance. Calibrated, tense, with very sharp impasto, it responds to the emerald which crowns it. This emerald and the Vendôme column it contains have been stylized in order to remain readable at very small size.

Made for the Desgrippes agency.