The guiding idea behind this renovation was to restore the prominence of the brand and express the spirit of its Blanc de Blancs, the iconic vintage of the champagne house.

Our brief was to convey the sense of heritage of France's oldest champagne house while at the same time modernizing it. The design elements were entirely reworked to bring out the firm's coat of arms and improve the clarity and legibility of the logo.

The gothic lettering was latinized to make it more luxurious, and new rhythm added modernity and brightness.

The coat of arms was made lighter and more radiant, symbolizing the opulence and refinement of champagne. Its design is now legible, with the founding date removed from over the coat of arms and placed underneath it.

The leg of the R was softened to create a lighter and clearer letter.

The monogram, which previously only appeared on the packaging of Ruinart's Brut champagne known as "R", is now a completely separate brand design element used when a more concise signature is required.