We conducted an audit of all of the brand's design elements and completely revamped the brand identity, redefined the architecture of the permanent range, new products and expression of the brand in communication and retail outlets.

The brand was changed by changing its color scheme from black to red, a shade symbolizing its baseline: "the heart of Cognac".

The 19th-century graphics were replaced with a Roman capital to match the centaur, a figure from Western mythology. The typography was laid out like a colonnade to support the emblem.

The evolution of the brand shows the introduction of red, a colorful pulsation that symbolizes the brand's baseline: "the heart of Cognac".

Instead of a very nineteenth-century lettering, we drew a Roman capital that matches the centaur, a figure from Western mythology. The typography is here punctuated like a colonnade supporting the emblem.