Andrée Putman, considered a mythical figure of design, founded Ecart International in 1978 with the will to re-edit pieces from great designers of the 1930s.

The name Ecart, an anagram of "trace" in French (mark), aimed to express this notion of masterpieces that have marked their time and inspired contemporary creation.

The brand asked us to intervene on its identity, in order to bring the brand greater presence and a better visibility, without altering the original idea of Ms. Putman.

The name Ecart, encircled in black, had the look of a stamp or signature from the Viennese Secession - a very singular dimension that we wanted to accentuate.

The name has been completely redesigned, its proportions revised to better occupy the space of its frame.

The location "Paris" needed to be replaced by "International", so we took this opportunity to redefine the typography of the base, to make it more consistent with the signature Ecart. The character was designed with an inspiration from the typical geometry of Art Deco, a movement that has deeply inspired Madame Putman, and whose origin meets the spirit of the stamp.