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Guerlain

Logo design. Typography design.

Using the bottle as his starting point, Pierre created a name to epitomise Paris featuring elongated lettering, heavy downstrokes and fine upstrokes similar to the Didot type, a font synonymous with sophistication and femininity.


+info

Using the bottle as his starting point, Pierre created a name to epitomise Paris featuring elongated lettering, heavy downstrokes and fine upstrokes similar to the Didot type, a font synonymous with sophistication and femininity.


The visual diagonal between the leg of the y and the acute accent is particularly striking.


Commissioned by Agence Raison Pure.


Guerlain

Logo design. Typography design.

Guerlain

Logo design. Typography design.

Using the bottle as his starting point, Pierre created a name to epitomise Paris featuring elongated lettering, heavy downstrokes and fine upstrokes similar to the Didot type, a font synonymous with sophistication and femininity.


+info

Using the bottle as his starting point, Pierre created a name to epitomise Paris featuring elongated lettering, heavy downstrokes and fine upstrokes similar to the Didot type, a font synonymous with sophistication and femininity.


The visual diagonal between the leg of the y and the acute accent is particularly striking.


Commissioned by Agence Raison Pure.


Guerlain

Logo design. Typography design.

Guerlain

Logo design. Typography design.

Using the bottle as his starting point, Pierre created a name to epitomise Paris featuring elongated lettering, heavy downstrokes and fine upstrokes similar to the Didot type, a font synonymous with sophistication and femininity.


+info

Using the bottle as his starting point, Pierre created a name to epitomise Paris featuring elongated lettering, heavy downstrokes and fine upstrokes similar to the Didot type, a font synonymous with sophistication and femininity.


The visual diagonal between the leg of the y and the acute accent is particularly striking.


Commissioned by Agence Raison Pure.


Guerlain

Logo design. Typography design.

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