• FR
  • EN
Agence Pierre Katz
  • Projects
    • By industry
      • Wines & Spirits
      • Fashion & Beauty
      • Culture & Media
      • Hotels & Gastronomy
      • Jewellery
    • By expertise
      • Brand Identity
      • Packaging
      • 3D design
      • Graphic charter
      • Typography
    • By brand
      • Ruinart
      • Hermès Parfums
      • Alaïa Parfums
      • Remy Martin
      • Moët & Chandon
      • Dom Perignon
      • Sofitel
    • Before/After
  • About
    • Our expertise
    • Our approach
    • Our team
  • Contact
  • Blog

Guerlain

Logo design. Typography design.

Using the bottle as his starting point, Pierre created a name to epitomise Paris featuring elongated lettering, heavy downstrokes and fine upstrokes similar to the Didot type, a font synonymous with sophistication and femininity.



The visual diagonal between the leg of the y and the acute accent is particularly striking.


Commissioned by Agence Raison Pure.


Guerlain

Logo design. Typography design.

All projects « Guerlain » Tous les projets