For the launch of the first fragrance of Azzedine Alaïa, the iconic couturier, Mr. Alaïa asked Pierre Katz to rework the graphic design of his name.

Because the form and structure of the Alaïa name was already so beautiful, and the graphics conveyed a superb sense of elegance, Pierre decided to simply add some elevation to the name, slightly adjusting the typeface to give it height.

The word Paris was completely remodeled to make it more discreet and leave Alaïa centre stage.

For the launch of the first fragrance of Azzedine Alaïa, the iconic couturier, Mr. Alaïa asked Pierre Katz to rework the graphic design of his name.

Because the form and structure of the Alaïa name was already so beautiful, and the graphics conveyed a superb sense of elegance, Pierre decided to simply add some elevation to the name, slightly adjusting the typeface to give it height.

The word Paris was completely remodeled to make it more discreet and leave Alaïa centre stage.