Ruinart has unveiled an exceptional Dom Ruinart 1998 vintage, limited to only 460 copies. Called La Réserve, the rare wines are aimed at Ruinart's connoisseurs.

For this project, we needed to create an identity that would highlight these new Blancs de Blancs and Rosés Dom Ruinart cuvées born from a longer maturation. The packaging of La Réserve thus aims to evoke all the aromatic complexity and rarity of these exceptional wines, which represent the epitome of Ruinart's savoir-faire.

The signs, colors and shape of the collars have been reworked to express the nobility of these wines and the passage of time that mutes the colors and veils them with mystery.