We wanted to bring elegance and a contemporary silhouette to the packaging, in contrast with the brand's historical dimension.
The volume of the box was streamlined with a side opening and an elegant Parisian fastener closing system.
Both boxes feature the same colors as the label, and a broad outline, the graphic expression of the bottle.
The entire range has been redesigned: the different bottle formats, boxes, cases and bags.
The label has evolved into an oval, and the cap has been lengthened to enhance the bottle's volume. Particular attention has been paid to detail: the cap is adorned with an embossed coat of arms, and the label is adorned with hot gilding and swelling varnish for added opulence.
The combination of different typefaces expresses the richness of taste.